Marketing is all about making your products visible so that they keep lurking in the customer’s imagination. Thus, the next time they find similar items in the store, they prefer it over others due to the recall value. This is what the product display game is all about. Cosmetics come under products that need effective visibility to compete in the competitive industry. Although TV, social media coverage, and magazine advertising work well for brands. However, another branding tool that has shown effective results over time is a cosmetic display box. The demand of these boxes is only increasing with time which is proof of its effectiveness in exhibiting cosmetic items and achieving sales targets. So, let’s find out what these boxes are and how they perfectly promote cosmetic products.
Display Boxes: Basic Details
It is a packaging type with two main objectives: effectively exhibit a wide range of items and provide easy access to them. Traditionally, all the grocery stores and markets had large aisles with shelves on which they used to place all sorts of goods. Whether it was new or old, hot in the market or unpopular, all the items were placed on the same shelves. This made it hard for customers to find their favorite items easily. Moreover, aisles are long so it becomes hard for clients to access items that are placed on upper shelves. To deal with both issues, packaging brands came up with modern display boxes that can be placed on different parts of stores, ensuring easy access and product visibility. Providing these two unique packaging benefits has been the major reason for the success of display boxes to date.
These boxes come in different types including:
- POP Displays
- Counter Top Displays
- Endcap Displays
- Power Wing Displays
- Hanging Displays
- Floor Displays
How Cosmetic Display Boxes Effectively Exhibit Products?
1. Strategically Placing the Boxes
Placement is important for effective showcasing. That’s why you have to place different types of cosmetic display boxes in specific parts of the stores. Let’s see how retailers place each of the box types:
- Counter Top Displays: Placed on the counter as this is a high-traffic area.
- Floor Displays: Placed on the floor, near the entrance so visitors can see the products as soon as they enter the store.
- Endcap Displays: Placed at the end of the aisle, to give an idea of what to expect while going down there. Retailers also place the most popular items there for easy access and special coverage.
- Power Wing Displays: Placed at the most visited aisles, or checkout lines for special exhibition and easy access.
- Hanging Displays: Placed near the counter or along with power wings to display small cosmetic items.
- POP Displays: Placed near the counter for holding cosmetic items larger than those placed on the counter top. Also, help organize the counter and encourage impulse buying.
You see how each cosmetic display box type is placed on specific parts of the shop and store to achieve definite sales goals. This is why brands prefer this packaging type to showcase lipsticks, lip balms, mascaras, and other cosmetic products.
2. Unique Layout for Specific Aims
To hold a wide array of items effectively, cosmetic display boxes come in different types of layouts. For instance, a floor display is large and contains multiple decks to hold diverse items. Similarly, a counter top display is a small regular box that holds small cosmetic items like lip balms, mascaras, or lipsticks. The reason for creating different layouts for each box is its placement and purpose. For example, a POP display is placed near the counter. It’s larger than the counter top and contains multiple decks. The reason is that brands also need to display large cosmetic items near counters just like the small ones in the counter top. That’s why, they make separate POP displays for exhibiting and selling large cosmetic products.
3. Displaying Diverse Category of Items
Exclusive, popular, seasonal, or clearance items and products on sale; all these are different categories of cosmetics and all the other items. When we say about giving visibility to cosmetic products, it’s not just regular items but special ones. For instance, retailers place an exclusive or new range of cosmetic items on floor displays to give them effective visibility. They are placed near the entrance so the first thing the visitors notice are the special cosmetic products that have just arrived. Similarly, power wing displays are used to place clearance items or seasonal products to give them special coverage than those placed down the aisles. That’s how brands separate special cosmetic items from regular ones, using display boxes.
4. Creating HD Display Quality
When we say display quality, it includes the visual appeal of placed items and branding elements. For instance, a floor display box displaying the latest cosmetic goods needs to have a polished outlook. Otherwise, it would be distasteful to see new items placed on a grotesque display box. Moreover, the banner on which branding elements are printed also needs to be effective. This means that they must have an HD printing quality and contain easily readable labels. For example, the brand logo and slogan and CTA messages like “Use Code”, and “Shop Now” need to be printed in bold text so that the clients entering the shop can easily read these important labels from afar.
5. Working on Banner Design
We’ve discussed how display box banners need to exhibit vital details for easy readability. However, the first thing is engaging buyers; to charm the buyer as soon as he notices the cosmetic display box so that he’s compelled to check out the products. This isn’t possible without using the magic of colors, graphics, and printing. So, let’s discuss each in turn taking floor display as an example:
- Color: Imagine a floor display, placed near the store entrance, holding premium rose-red lipsticks launched by the brand. To catch the client’s attention, you’ll have to play with the customer’s psychology and color plays a vital role here. As this is a premium item, matching red with purple, black, or brown would be a suitable option because they all symbolize luxury and passion. This will arouse specific emotions in the buyer and compel them to check out the new lipstick products.
- Graphics: You know what they say about strong visuals? ‘Picture speaks louder than words.’ This is exactly why you need catchy graphics on the floor display banner. To promote the premium rose-red lipstick, you can add graphics of a beautiful girl, looking attractively right in front, making a pout, and displaying red lipstick on her lips.
Use the magic of cosmetic display boxes to increase the visibility scope of your brand. Contact custom packaging boxes which is known in the packaging world for being reliable and professional. We’ve experts who can craft the best cosmetic display boxes of all types that showcase your products effectively and help achieve sales goals.
